About Us
Founded in 2018 by Jo Whitehouse, Etton Taylor is a British womenswear brand that blends timeless elegance with lasting quality. Jo’s love for fashion started young: her mother owned a women’s clothing boutique, and Jo grew up surrounded by luxurious fabrics and glamorous designs. Inspired by the classic clothing and elegant styles of the women who visited the shop, she developed a deep appreciation for timeless pieces and tailoring, as well as an eye for dressing different body types.
After years of dreaming about creating her own fashion brand, Jo founded Etton Taylor. Her vision was simple: to offer
women elegant, high-quality clothing designed to last for years, not just seasons. Drawing inspiration from the classic British countryside aesthetic, each collection celebrates the heritage of rural life while giving women the confidence that comes from wearing something special.
Etton Taylor’s collections capture Jo’s unique style and vision, sophisticated yet effortlessly wearable. Whether
you’re shopping online or visiting the boutique at The Deer Park in Staffordshire, you’ll find pieces that feel as good as they look.
Etton Taylor aims to be more than just a clothing brand; Etton Taylor is a lifestyle brand for women who are seeking stylish and timeless clothes that make you feel and look great, not just for the season but for a lifetime.
