Hello Spring! New arrivals, Belsay plans & what’s ahead for Etton Taylor

It seems like time has flown by since we last updated the blog, and the view outside at Etton Taylor HQ is certainly looking very different! Spring arrived - and thank goodness it did - because we were more than ready to wave goodbye to mud, rain and cold weather. Now, and no doubt other horse folk and farmers will agree, we could probably do with a little rain in the forecast! But the sunshine has been gorgeous and it’s helped put us in the perfect mood for unboxing our new Spring Summer 26 collection.

We’re so proud of this one. Faye has done an epic job choosing pieces that we know you’ll reach for time and time again - right through the summer months and into those first cooler autumn days. Think effortless layers, timeless textures and beautiful accessories that work just as well at events as they do for everyday country style.

But that’s wishing the time away, and there’s still so much good weather, long days and balmy evenings to enjoy! To celebrate summer being just around the corner, in this blog we’re looking ahead to where you’ll find the trade stand over the coming months and sharing a few standout pieces from the new collection. Without further ado, let’s get started!

We’re Belsay-bound this month

Last year, not long after she took the reins of Etton Taylor, Belsay International Horse Trials was the very first outing Faye made with the trade stand. It was an amazing weekend - a steep learning curve, but amazing - so she’s heading back for 2026. Belsay runs from the 14th to the 17th of May this year, and we honestly can’t wait to be back in such a stunning setting for a weekend of eventing, shopping and catching up with customers old and new.

Faye will be packing the van with all the latest drops from the Spring Summer 26 collection alongside some of our bestselling favourites too. And speaking of best sellers… our iconic fur wraps are very much back in stock and already selling like hot cakes! Perfect as a finishing touch for wedding guest outfits, race days, balls and events - or simply as an elegant extra layer when the temperature dips - they remain one of the most-loved Etton Taylor pieces year after year.

Alongside the fur wraps, there are a few new-season pieces we think are going to be firm favourites this summer. Our lightweight layering knits are perfect for unpredictable British weather, the new crossbody bags are ideal for days out and events, and the latest accessories collection brings together timeless country style with practical everyday wearability. Faye has carefully chosen pieces that feel easy to wear but still special - the sort of wardrobe staples you’ll keep reaching for.

A little update on events…

We know many of you love visiting the Etton Taylor trade stand throughout the season, so we wanted to share a little update. You may notice we’re not attending quite as many events as Etton Taylor used to - but it’s certainly not for want of trying! We’ve applied for a number of shows and events across the year, so it’s very much a case of watch this space.

As many of you know, alongside running Etton Taylor, Faye also manages a very busy marketing consultancy. That means fitting trade stand weekends around an already packed calendar of client events and commitments - so there’s a lot of juggling behind the scenes! But growing Etton Taylor in a sustainable way is incredibly important to us, and we’re so grateful for everyone who continues to support the business whether online or in person at events.

We’ll always share upcoming dates on our social channels and website as soon as they’re confirmed, so keep an eye out because we’ve got our fingers firmly crossed for more exciting events later in the season.

In the meantime, if you can’t make it to Belsay, you can still browse all the latest arrivals online. We genuinely think this collection might be one of our favourites yet - and we can’t wait to see which pieces you all love most.